Scientific article

Social networks as a tool of collective action in the context of protest movements in Ukraine

Плющ, В.А.

Назарчук, О.М.

Savonova, Hanna

Plyushch, V.A.

Nazarchuk, O.M.

The practices of using social networks during specific protest events in Ukraine are analyzed, such as «Ukraine without Kuchma» (2000–2001), «Orange Revolution» (2004), «Tax Maidan» (2010), «Revolution of Dignity» (Euromaidan) (2013–2014), Volunteer and veteran movements (2014–present), Actions against surrender (2019–2021), «Save FOP» (2020–2021), Civil mobilization during war (2022–2026), «Cardboard Revolution» (2025). It was found that social networks enable rapid recruitment of new participants, the instant dissemination of information about actions.

The relevance of the topic stems from the significant influence of social media, particularly Facebook, Telegram and X, on the organization and mobilization of citizens during protest movements in Ukraine. The purpose of the study is to determine the features of the use of social networks in the formation and development of protest movements, as well as their significance for modern processes of public communication. To achieve this goal, theoretical methods such as analysis, synthesis, abstraction, induction and deduction, as well as empirical methods such as observation and description, were used. As a result of the study, several key aspects of the role of social networks were characterized: informational (rapid dissemination of (interaction news), communicative between users), mobilization (involvement in collective actions), integration (unification of people by interests), influential (formation of public opinion) and educational (dissemination of knowledge).

протести в Україні

активізм

internet

protests in Ukraine

activism

Black Sea Research Institute of Economics and Innovation, PH "Helvetica"