Article

Development and implementation of intellectual information technology for increasing the level of web resource usability

Скакаліна, Олена Вікторівна

The development of Internet technologies and e-commerce requires an intelligent toolkit for Internet promotion of enterprise websites: Email - marketing, search advertising, website promotion in social networks. The article presents the developed structure of intelligent information technology, which can be implemented as an integrated system for promoting websites of any enterprise, which includes a cluster of modules for managing customer relationships, the enterprise's website itself, a cluster of social resources on the Internet, analytics internet marketing. The presented research results allow organizing more optimal communication of the enterprise with a wider audience of potential consumers..

Англійська

2021

: site optimization, SEO, key queries, backlinks

Sergeieva&Co, Karlsruhe, Germany

Skakalina E.V. Development and implementation of intellectual information technology for increasing the level of web resource usability / Elena Skakalina // Modern engineering and innovative technologies. – 2021. – Issue 17, Part. 3. – P. 12-18. – DOI: 10.30890/2567-5273.2021-17-03.

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