Адаптивні стратегії підприємців в умовах економічних ризиків і загроз

Abstract

Dispositional-reflexive approach which allows distinguishing alternative strategies of professionalization such as a model of adaptive behavior of entrepreneur and model of his professional development was suggested. Adaptive business strategy to counteract risks and threats was determined by the level of compliance subjective (oppress or liberate internal resources) and objective (assign or convert market environment) elements of adaptation in relation to the degree of match its expectations with the real business situation. It includes strategies of cognitive support, emotional changes, behavioral and reflective fighting strategy. The condition for successful doing business and countering risks and threats is readiness to entrepreneurship as ability and skills of entrepreneurs to effective action in the economic area that support and enhance entrepreneurial potential by creating its competitive advantages.