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Exploring figurative language of H. Mortʼs poetic world
The given article represents an attempt to examine specific features of individual writing style ...
Assessment of the image of the innovative enterprise as a factor of its competitiveness in the conditions of new challenges and threats
The questions of assessment of the process of formation and support of the image of innovative en...
Interpretation of Christian and pagan images and symbols in the Word about Igor’s Regiment
«Слово о полку Ігоревім» – художньо завершена і глибоко патріотична поема. Основою цього твору ст...
Theoretical Aspects of Enterprise Image Management
The essence of the “enterprise image” concept is defined. The process of forming enterprise image...
Ethno Cultural Specifics Brand Marketing and Social Development and Promotion Aspects
“Brand” concept modern interpretation, trade mark image characteristics, the brands role in imple...
The system of corporate identity visual elements while forming the company’s image
The article explores the term “identity” and in particular “corporate identity”, which means the ...
Evolution of motives in V. Brusov’s lyric heritage
In V. Bryusov’s creativity the big gallery of images of outstanding commanders, governors, histor...
The image of the Russian-Japanese war in Bryusov’s lyrics
Стаття присвячена дослідженню воєнної тематики в ліриці В. Брюсова. Особлива увага приділяється т...
Investigation of «Cool» Brands Influence on the Domestic Customer Market
The authors considered the modern interpretation of the concept of «brand», the role of brands in...
Exploring figurative language of H. Mortʼs poetic world
The given article represents an attempt to examine specific features of individual writing style of a contemporary British poetess Helen Mort, based on the analysis of the figurative language used ...
Стаття 2025/10/15
Assessment of the image of the innovative enterprise as a factor of its competitiveness in the conditions of new challenges and threats
The questions of assessment of the process of formation and support of the image of innovative enterprise as a factor of its competitiveness in the context of new hallenges and threats are actualiz...
Стаття 2023/01/12
Interpretation of Christian and pagan images and symbols in the Word about Igor’s Regiment
«Слово о полку Ігоревім» – художньо завершена і глибоко патріотична поема. Основою цього твору стала реальна історична подія – похід князя Ігоря на половців 1185 р. Автор майстерно змальовує події,...
Стаття 2021/12/13
Theoretical Aspects of Enterprise Image Management
The essence of the “enterprise image” concept is defined. The process of forming enterprise image is investigated and the main problems that arise during the implementation of this process are iden...
Стаття 2021/06/02
Ethno Cultural Specifics Brand Marketing and Social Development and Promotion Aspects
“Brand” concept modern interpretation, trade mark image characteristics, the brands role in implementing company marketing impact on consumers is considered. The article deals with confectionery pr...
Стаття 2019/12/11
The system of corporate identity visual elements while forming the company’s image
The article explores the term “identity” and in particular “corporate identity”, which means the employees’ awareness of the organization’s value, their place in it, the creation of the “we” sense ...
Стаття 2019/11/12
Evolution of motives in V. Brusov’s lyric heritage
In V. Bryusov’s creativity the big gallery of images of outstanding commanders, governors, historical figures round which geroiko-patriotic motives are concentrated is created (protection of the st...
Стаття 2019/02/25
The image of the Russian-Japanese war in Bryusov’s lyrics
Стаття присвячена дослідженню воєнної тематики в ліриці В. Брюсова. Особлива увага приділяється темі війни та революції початку XX століття, історичним подіям періоду російсько-японської війни 1905...
Стаття 2018/08/13
Investigation of «Cool» Brands Influence on the Domestic Customer Market
The authors considered the modern interpretation of the concept of «brand», the role of brands in the marketing impact of the company on the consumers, brand image characteristics, cool-brands spec...
Стаття 2017/06/29