Наукові статті

Features of modern strategic control of enterprise marketing activity

Гирка, А.

The present article contains a study of the contemporary principles of enterprise’s management. As it is known, the principles are the basis of knowledge about the processes and phenomena. These named principles such as goal, planning, strategy, management, and control give the correct direction to achieve the maximum profitability of the product production. Modern marketing today is the most important field of activity of any enterprise which task is to bind the processes of the enterprise and the customers with a purpose of satisfying the customer’s needs and receiving the profit by the enterprise. Marketing functions can be very large, but they are subject to one of the most important goals such as profit and the existence of the enterprise in the long-term outlook.

English

2019

competition

Полтавський національний технічний університет

Mokliak M.V. Features of modern strategic control of enterprise marketing activity / M.V. Mokliak, A. Hyrka, I. Myronenko // Економіка і регіон. – 2019. – № 3 (74). – С. 65-70. – DOI 10.26906/еір.2019.3(74).1765

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