Наукові статті

Mathematical model for internet publications’ potential influence on target audience evaluation

Фурсова, Н.А.

Purpose. To define all the factors that impact on publications’ relevancy and potential influence regardless of their source of origin. To instantiate the mathematical model of Internet publications’ potential influence on target audience evaluating. Methodology. We have applied mathematical simulation of growth of engaged audience field. We have defined correlation between growth of social activity indices and publications’ influence considering expansion of engaged audience field’s area. Additionally the correlation between relevancy of the search key and Internet publication’s influence has been discovered. Thus we have applied predictive analysis in order to instantiate both exact possible value of search request relevancy. Result. It was successfully instantiated the term of internet publications’ potential influence evaluation that is being exerted on the target auditory basing on statistical data of social activity. It was analyzedwhether the activity of Internet users has any influence on publications’ influence. It was also analyzed if there is any possibility to evaluate influence of publications from within search engine look up results considering search key relevancy. As a result, the new mathematical model of internet publications’ potential influence evaluation was developed and instantiated. The new formulae of potential influence calculation were successfully instantiated for both publications from Search Engine look up results and social networks publications. Originality. This article is the first to apply Pareto principle to internet publications’ potential influence evaluation. For the first time, we have discovered the exact formulae to evaluate publication’s influence on the target audience. Practical value. This model can beused as the primary factor of data ranking. Additionally, its use may simplify the process of reach field evaluation and enhance engaged people search models.

English

2016

relevancy

Кременчук: КрНУ

Fursova N. Mathematical model for internet publications’ potential influence on target audience evaluation / N. Fursova, S. Kocherezhko // Вісник Кременчуцького національного університету імені Михайла Остроградського. – Кременчук : КрНУ, 2016. – Вип. 3. – С. 9-13.

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