Наукові статті

Characteristics and Features of Specialized Types of Tourism in Poltava Region

Черниш, І.В.

The purpose of the article is to study the features of specialized tourism. The authors determined that the concept of "specialized tourism" in the scientific literature in Ukraine and around the world has been used for at least three decades. The article analyzes the essence of the concept of specialized tourism as a system of individual segments of tourism, based on the selection of which is the purpose of travel. It is established that specialized tourism offers a specific tourism product, which is focused on meeting the needs of specific market segments or niches and which is an alternative to mass tourism in the context of growing globalization. The main purpose of the trip is to satisfy certain special interests of tourists. It includes forms of tourism, focused and those activities that attract a small number of highly motivated tourists. As a result of the research it was determined that the development of specialized tourism is determined by the regional aspect and the available tourist resource potential. Specialized types of tourism are considered, which should be considered promising and priority for the Poltava region: health tourism (availability of a wide network of sanatoriums and balneological resources), cultural and cognitive (excursion) tourism, rural (green) tourism, religious (cultural) tourism, ethnic tourism, event (festival) tourism.

English

2021

регіон

Національний університет "Полтавська політехніка імені Юрія Кондратюка"

Chernysh I. Characteristics and Features of Specialized Types of Tourism in Poltava Region = Характеристика та особливості спеціалізованих видів туризму Полтавського регіону / I. Chernysh, V. Makhovka, N. Bakalo // Економіка і регіон. – 2021. – № 3 (82). – С. 42–48. – DOI 10.26906/EiR.2021.3(82).2363

379.85