STRATEGIC AND TACTICAL ANTI-CRISIS MEASURES OF THE INSOLVENT ENTERPRISE

Abstract

In this paper, a set of strategic and tactical anti-crisis measures of the insolvent enterprise is formed and suggested to use, due to the implementation of crisis management, human resource, marketing, finance, investment, financial and industrial policies. It was determined that the successful operation and development of enterprises requires adequate crisis management, which should be primarily aimed at ensuring their survival in difficult economic conditions by restructuring of business processes and improvement of the organizational management structure. Specific proposals for the insolvent enterprise’s management, connected with the concrete strategic and tactical anti-crisis measures, which cover the key functional subsystems of management: human resource, marketing, investment, financial and production, are sufficiently well defined to be implemented. Finally, it is concluded that the choice of a particular strategy of crisis management depends on the specific features of each enterprise and of the interests of all entities interested in developing or liquidation of the enterprise.