Forecasting analysis of economic activity of innovative industrial enterprises in the system of social responsibility of business, international marketing and cost management = Прогнозування аналізу господарської діяльності інноваційних промислових підприємств в системі соціальної відповідальності бізнесу, міжнародного маркетингу та управління витратами

Abstract

Social responsibility of business, international marketing and cost management occupies an important place in the economic activity of innovative industrial enterprises. The process of forecasting analysis of economic activity of innovative industrial enterprises in such a system needs improvement. The problems of forecasting the analysis of economic activity of innovative industrial enterprises in the system of social responsibility of business, international marketing and cost management are not sufficiently considered in scientific sources. Given the problems in the functioning of industrial enterprises, this issue needs immediate resolution. Setting the goal and tasks of the research – to propose a forecasting system for the analysis of economic activity of innovative industrial enterprises in the system of social responsibility of business, international marketing and cost management. Research method or methodology. For forecasting, we used the method of least squares and taxonomic evaluation. Field of application of results. The proposed forecasting system can be used to improve the economic activity of innovative industrial enterprises in the system of social responsibility of business, international marketing and cost management. Conclusions according to the article. Modeling of economic activity of innovative industrial enterprises is of great importance in systems of social responsibility of business, international marketing and cost management. Such forecasting is based on the study of innovations in industry, volumes of products sold, costs for scientific works, etc. Despite the relatively positive dynamics of the increase in all industrial indicators, we must take into account the unstable external environment, and therefore the need for systematic improvement and improvement of the management system of the industrial sector