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The Effectiveness of Product and Brand Promotion: the Role of Marketing Communications
In the article features and role of marketing communications, particularly in the aspect of influ...
Scientific and Theoretical Approach to the Management of Organic Products Promotion
The article analyzes the main approaches to the management of organic products promotion, namely ...
Brand Promotion Peculiarities
The brand promotion peculiarities are studied. It has been determined that the process of brand p...
The Effectiveness of Product and Brand Promotion: the Role of Marketing Communications
In the article features and role of marketing communications, particularly in the aspect of influence and interaction between categories “brand”, clients-consumers of brand’s products are considere...
Стаття 2023/07/12
Scientific and Theoretical Approach to the Management of Organic Products Promotion
The article analyzes the main approaches to the management of organic products promotion, namely functional and process approaches. Based on the analysis of approaches, we linked each approach to t...
Стаття 2022/05/19
Brand Promotion Peculiarities
The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, rele...
Стаття 2021/06/09