Implementation Of AGILE Approaches In Omnichannel Trade Project Management: A Risk-Oriented Efficiency Assessment

Скрильник А.С.

Кулакова С. Ю.

Khadartsev, Oleksandr

Skrylnyk, Andrii

Kulakova, Svitlana

The article substantiates the feasibility of applying Agile approaches to omnichannel commerce project management under the conditions of digitalization and market uncertainty. A risk-oriented methodology for evaluating project performance is proposed based on the criteria of schedule adherence, budget compliance, functionality, stakeholder satisfaction, and risk impact. A scenario-based comparison confirmed the advantages of Agile, demonstrating its ability to ensure rapid adaptation, effective task prioritization, transparent communication, and early identification of potential issues.

The article substantiates the feasibility of applying Agile approaches to omnichannel commerce project management in the context of high market turbulence, the digitalization of sales channels, and the growing risks associated with war, supply chain disruptions, changes in consumer behavior, and the need for rapid service updates. It is demonstrated that for retail companies simultaneously managing online stores, marketplaces, mobile services, contact centers, delivery operations, and physical outlets, project success depends not only on the speed of implementation but also on the team's ability to respond promptly to changes in demand, logistics, budget constraints, and customer requirements.

A risk-oriented methodology for evaluating project performance is proposed, integrating four core success criteria—schedule adherence, budget compliance, functionality quality and completeness, and stakeholder satisfaction—with a comprehensive assessment of the impact of realized risks. Based on a scenario-based comparison of traditional and Agile project management approaches, the study demonstrates that Agile provides superior overall performance by enabling shorter planning cycles, effective backlog prioritization, transparent communication, and early identification of emerging issues. The practical significance of the findings lies in the development of a methodological toolkit that can support retail companies in substantiating the transition to Agile-based management of digital and omnichannel initiatives.

управління проєктами

омніканальна торгівля

оцінка ефективності

ризик-менеджмент

цифрова трансформація

роздрібна торгівля

Agile approaches

project management

omnichannel trade

efficiency assessment

risk management

digital transformation

retail

Scientific Institution "Research Center for Sustainable Development"