Scientific article

Methodological tools for strategic planning in economic research.

Ptashchenko, Liana

The considered technologies of preliminary diagnostics, formation of strategic balance will allow researchers to form and offer businesses adequate development strategies, or roadmaps for individual areas of the enterprise's activity. Strategies that are formed using such technologies will demonstrate the practical significance of the researcher's scientific results. It may also interest businesses to order the development of strategies or roadmaps for enterprise development from scientific institutions.

The author substantiates the methodological tools of a scientist for the formation of a security-oriented business strategy. The author emphasizes the need for young researchers to have such tools so that the results of scientific research conducted on the materials of enterprises or sectors of the economy can be used in practice. It is recommended that a researcher not start with complex technologies. It is better to start with the formation of a diagnostic system that will provide a clear picture of existing business problems, risks and threats. The author argues that it is advisable to start diagnosing gradually. To this end, it is worth using a qualitative analysis tool for the state of the enterprise. This tool is based on ranking the problematic features of the enterprise. It is recommended to use the preliminary diagnostic system developed by Deloitte Touche Tohmatsu as part of the financial restructuring project of the USPS by the firm Deloitte Touche Tohmatsu. After such diagnostics, among the available technologies for assessing the state of economic security of an enterprise, it is advisable to use a combination of well-known, practice-proven methods, among which the author proposes the following methods: STEP-analysis, SWOT-analysis, SPACE-analysis, FSA, methods of assessing the financial condition of an enterprise and threats of bankruptcy, and economic security. They are an integral part of assessing the possibility of sustainable development of an enterprise, identifying its strengths and weaknesses, external threats, forecasting, and assessing the reliability of decisions made. The key indicators are proposed, which are grouped according to their impact on the financial capabilities of enterprises in the current, medium and long term. The grouping is based on the economic essence of the indicators, the characterization of the impact on financial capabilities, and the possibilities for changing the direction of influence are presented. This will help

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National University «Yuri Kondratyuk Poltava Polytechnic»