Scientific article

Standardization and certification as a mechanism for codifying knowledge and accelerating the diffusion of innovations in consumer markets

Васюта, Вікторія Борисівна

Шурдук, І.В.

Chyzhevska, Maryna

Vasiuta, Viktoriia

Shurduk, Inna

The article examines standardization and certification as complementary mechanisms for codifying knowledge that affect the speed and scale of innovation diffusion in consumer markets.

The article examines standardization and certification as complementary mechanisms for codifying knowledge that affect the speed and scale of innovation diffusion in consumer markets. The relevance of the topic is due to the fact that in the context of digitalization, increased competition, and increasing requirements for product safety and compatibility, it is standards and certification procedures that increasingly determine how quickly an innovation transforms from a separate technological solution to a mass market product. The purpose of the article is to substantiate the impact of standardization and certification as mechanisms for codifying knowledge on accelerating the diffusion of innovations in consumer markets, as well as to compare the Ukrainian and international contexts of the functioning of these mechanisms. Methodologically, the study is based on a combination of a literature review of modern scientific works and official documents, comparative analysis, scenario modeling, and expert survey. Research results. The work summarizes modern approaches to understanding standards as carriers of formalized knowledge, analyzes the role of certification as a tool for reducing information asymmetry and building trust, and systematizes the features of Ukrainian adaptation to the European regulatory space. Conclusions. The authors prove that standardization ensures compatibility, reproducibility and transferability of knowledge between market participants, and certification transforms this codified knowledge into a signal of quality, safety and reliability that is understandable to the consumer. The results of scenario modeling show that with a single standard and external confirmation of compliance, the diffusion of innovations in the segments of mobile communications, contactless payments and "smart home" devices occurs faster than in the case of fragmented formats and the absence of certification.

сертифікація;

кодифікація знань;

дифузія інновацій;

споживчі ринки;

довіра споживачів;

технічне регулювання

standardization

certification

codification of knowledge

diffusion of innovations

consumer markets

consumer trust

technical regulation

Pylyp Orlyk International Classical University