Використання Big Data та аналітики даних у забезпеченні фінансово-економічної безпеки бізнесу

Ptashchenko, Liana

Ісазаде, Наміг Агагейдар Огли

Isazade, Namig

It is established that the integration of Big Data and analytics forms a new architecture for managing the financial and economic security of a business, based on proactive modeling and continuous optimization. The proposed integrated concept of assessing economic value requires specialized methodological tools, including modeling systems and assessing real options. The effective use of Big Data turns business management into a center of strategic foresight, which is a key condition for ensuring the economic and financial stability of an enterprise.
It is argued that big data and advanced analytics are important for ensuring the financial stability of the enterprise, as they are the driver and assistant in managing the financial and economic security of the business, allow organizing management activities on the basis of consistency and openness and maximally satisfying the economic interests of all stakeholders. This has a positive effect on motivation, the human factor, interaction and coordination of all business responsibility centers.

The work is devoted to important issues of forming a system of economic security of business using advanced digital technologies. The modern economy is characterized by the rapid development of digital technologies, which change traditional approaches to accounting and investment analysis. The use of big data in combination with advanced data analytics and artificial intelligence (AI) tools opens up new opportunities for companies in the areas of financial control, forecasting and risk management.

великі дані

Financial and economic security of the business

Big Data