Пінчук, Н.М.

Volodymyr Byba

Natalia Pinchuk

In today's digital transformation environment, the economic activities of enterprises are becoming increasingly dynamic and complex. The competitive environment is changing rapidly, consumers are forming new needs, and the market dictates high requirements for the speed and validity of management decisions. In such a situation, traditional methods of information analysis are no longer always able to provide the proper level of accuracy and timeliness. That is why Big Data comes to the fore, becoming a powerful tool for making strategic decisions at the enterprise level. Big Data allows you to process enormous amounts of structured and unstructured information coming from various sources: financial statements, transactions, social networks, mobile applications, sensors in production processes. Such a data set allows you to not only reflect the current state of the enterprise, but also identify hidden patterns, predict the development of events and form long-term development strategies. This becomes a key competitive advantage for those companies that seek to stay ahead of the market and ensure the stability of their business.

стратегічні рішення

економіка підприємства