Роботи здобувачів освіти

073 Менеджмент

Бакалавр

Improving the management of marketing activities of the enterprise

Ежоввок, Одех

The essence of management of marketing activity of the enterprise is generalized in the work; researched the impact of competition on the management of marketing activities of the enterprise ; the analysis of the object and the subject of the management system of Vorskla Style LLC was carried out; the analysis of financial and economic activity of Vorskla Style LLC was carried out; a study of the marketing activities of Vorskla Style LLC was conducted; the directions of increase of efficiency of management of the enterprise on the basis of marketing activity are offered. The purpose of the work is a scientific substantiation of the conceptual foundations of the formation of the marketing management system at Vorskla Style LLC. The object of study - the process of managing marketing activities. The subject of the research is the peculiarities of marketing activity management at Vorskla Style LLC. In the first chapter principles of methods, methods and functions of marketing activity are investigated in qualification work; the influence of competition on the management of marketing activities of the enterprise is revealed . The second section of the qualification work contains an analysis of the subject and object of the management system of Vorskla Style LLC, the analysis financial and economic activity of Vorskla Style LLC; researched marketing activity of Vorskla Style LLC. The third section offers ways to improve the organizational aspects of marketing activities of Vorskla Style LLC; directions of improving the efficiency of enterprise management on the basis of marketing activities.

Англійська

2022

marketing

Національний університет "Полтавська політехніка імені Юрія Кондратюка"

Ejovwoke Odeh. Improving the management of marketing activities of the enterprise : кваліф. робота на здобуття кваліфікації бакалавра зі спец. 073 «Менеджмент» / Odeh Ejovwoke. – Полтава : Національний університет імені Юрія Кондратюка, 2022. – 94 с.