Ways of improving marketing policy of an industrial enterprise = Шляхи вдосконалення маркетингової політики промислового підприємства

Abstract

The article is devoted to the problem of improving the strategy of using CRM-systems in the enterprise. The content of the system is shown, as well as stages of implementation of CRM-systems and the benefits of its use at industrial enterprises. Effective management of client base enables enterprises to implement marketing strategies and gain a competitive advantage by finding ways to meet the needs of many different customers. The chosen theme is relevant because today there is a need to improve the existing marketing systems and the development of economic mechanism of marketing products in the domestic industry. Since decentralization in the management of industry affects all stages of the business process, organization, planning, production, marketing and control. Market policy gained specific changes which must be formed in accordance with the change of market needs and opportunities of the enterprise.