Development and implementation of intellectual information technology for increasing the level of web resource usability = Розробка та впровадження інтелектуальних інформаційних технологій для підвищення рівня зручності використання веб-ресурсу

Abstract

The development of Internet technologies and e-commerce requires an intelligent toolkit for Internet promotion of enterprise websites: Email - marketing, search advertising, website promotion in social networks. The article presents the developed structure of intelligent information technology, which can be implemented as an integrated system for promoting websites of any enterprise, which includes a cluster of modules for managing customer relationships, the enterprise's website itself, a cluster of social resources on the Internet, analytics internet marketing. The presented research results allow organizing more optimal communication of the enterprise with a wider audience of potential consumers..